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DIVE, TikTok and Partners take McDonald’s Canada’s Branded Mission Out of Phone

@divebillboards McDonald’s Canada launched its latest campaign - an extension of their Food Quality and Canadian Sourcing project leveraging DIVE Billboards and TikTok’s new Out of Phone product! 🙌 🇨🇦 #DIVEBillboards #TikTok #McDonalds #DOOH #OOH #OutofPhone #media #billboards #marketing #advertising #billboardfamous #divebillboardfamous #MyMcDonald'sThing #fyp ♬ Mc/Donald's - The Inertia King

McDonald’s Canada launched its latest campaign - an extension of their Food Quality and Canadian Sourcing project leveraging DIVE Billboards and TikTok’s new Out of Phone product. 🙌 🇨🇦

The campaign features user generated content (UGC) from well-known TikTok creators, labelled “Your Thing,” depicting the things they love most about McDonald’s – from putting fries on your Quarter Pounder to dressing your Double Cheeseburger like a Big Mac. Each UGC is displayed alongside a featured McDonald’s menu item highlighting its Canadian quality as “Our Thing.” The dynamic ads are strategically displayed on billboard screens at Yonge & Dundas Square in the heart of downtown Toronto.

The Food Quality and Canadian Sourcing campaign is an example of bringing the best of on-platform moments to the best canvases in the world. This execution is the result of fantastic teamwork and collaborative effort from our partners at TikTok, McDonald’s Canada, Cossette, OMD Canada, Weber Shandwick & Branded Cities.

Congrats team! 👏 🎉

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