NBA
Partnering with the NBA since 2019, DIVE Billboards is proud to provide custom campaigns that surprise and delight fans and bring the brand to the next level. The objective of our 10 week NBA campaign was to increase recall and fan awareness of the NBA games throughout the season. By raising awareness, we planned to increase total viewership. To do this, we worked with Twitter and the NBA team to create creative assets projecting tune-in media, countdowns, scoreboards, and Tweets with plays of the games, videos, and fan moments.
This was a massive success, as we calculated a 6% increase in online conversation since the previous year. This ricocheted into a 7% lift in playoff awareness, 25% lift in consideration, 25% life in tune-in intent, and a 24% lift in finals TV viewership. Fans who saw pictures of their own Tweets in their hometown re-shared and engaged more than ever. Without the CTA and Twitter action we wouldn’t have seen such enormous volume and valuable content to use in this activation.
Basketball fans love Twitter, and DIVE provides a unique fan and team experience season to season. Over the championship playoffs, the billboard utilized the gameplay data to provide a live and targeted fan experience.
April 11-June 19 2021
New York, Denver, Los Angeles, Philadelphia, San Francisco, etc (16 total)
Photobook
