Bell Canada #LetsTalk
The biggest billboards across the country brought the conversation on mental health from Twitter to the centre stage. Using DIVE’s assets, together we have the conversations that matter.
Bell Let's Talk is a campaign created by the Canadian telecommunications company, Bell Canada, in an effort to raise awareness and combat stigma surrounding mental illness in Canada. It is the largest corporate commitment to mental health in Canada.
78% of Canadians reported believing attitudes about mental illness have changed for the better since Bell Let’s Talk began
DIVE worked with Bell and Twitter to light up the famous Yonge & Dundas Square with inspirational and supportive messages spread over Twitter with the hashtag #BellLetsTalk to stop the stigma and raise awareness for people dealing with Mental Health Issues.
January 29, 2020
Toronto
Photobook
