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DIVE Networks is proud to announce that its campaign for ‘The Matrix Resurrections’, in partnership with Twitter and Warner Brothers, has just received the ‘Best Use of Celebrity in an Experimental Activation’ Award by Adweek.

The groundbreaking campaign put real Tweets from real fans at the centre of a global, digital out-of-home campaign from Mexico across the US to Japan. This campaign featured talent in new ways making it the first of its kind for any brand's partnership with DIVE and Twitter.

“With the release of “The Matrix Resurrections” trailers, we wanted to share this experience with more fans in a new and innovative way, and partnered with Warner Bros and DIVE to make it happen. This global digital-out-of-home campaign tributes the epic story of Neo while also bringing fans into the fold, and we’re thrilled to see its impact recognized by Adweek.” - Ged Tarpey, Managing Director of Media & Entertainment at Twitter