DIVE Brought the Fantastic Beasts: The Crimes of Grindelwald Trailer to Billboards

Real-time tweets appeared alongside the video in New York, Toronto, Tokyo

Originally published by AdWeek, on September 25th 2018, By David Cohen

 Photos by JonCarmichael.com,  @photographerjon .

Photos by JonCarmichael.com, @photographerjon.

Some Fantastic Beasts took over billboards in New York, Toronto and Tokyo, with an assist from Twitter.

Legendary author J.K. Rowling debuted the trailer for upcoming feature film Fantastic Beasts: The Crimes of Grindelwald on NBC’s Today Tuesday morning.

Shortly thereafter, the trailer was exclusively available on Twitter, complete with a special cast introduction, and a “waterfall stream” of real-time reaction tweets appeared alongside the trailer on billboards in Times Square and near Penn Station in New York, in Toronto’s Yonge-Dundas Square and in Shibuya Crossing in Tokyo.

The movie will hit theaters Nov. 16.

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  Photos by JonCarmichael.com,    @photographerjon   .

Photos by JonCarmichael.com, @photographerjon.