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Thursday, January 7th 2016: Last year, DIVE Networks launched at CES in partnership with OMD, Think with Google and LinkedIn and featured 29 Brand Channels. One year later, DIVE is back at CES showcasing 236 Brand Channels and has announced new partnerships with mobile data providers Waze, Twitter and Foursquare. These global data partners showcase specifically how brands like Under Armour, FedEx and Bacardi use curated data to make more informed, successful marketing decisions.
“By combining all of these leading edge technologies and data points - OMD showcases the best in class in partnership with the best data partners in the business - we are excited to showcase with our clients to kick off 2016” says Matthew Yorke, head of business development at OMD.
“At DIVE, we believe that every brand needs a brand channel. DIVE’s unique approach of broadcasting a brand’s information on TVs and mobile devices evolves how marketing teams view and digest real-time information. We are excited to continue to push the envelope of data-driven brand channels, transforming the real-time decision making environments for marketers” says Deborah Hall, CEO, DIVE Networks.
"We believe the places you go are the best indicator of who you are. Because we have the largest set of first party data, we are able to offer the most accurate and trusted location solutions,” says Andy Chapman, Head of Agency Development at Foursquare. "Our Pinpoint advertising solution provides an informed understanding of people’s movements in the physical world, enabling marketers to plan intelligently, reach the right audience and track real world results."
In 2016, channels like Twitter will continue to change the way marketing works - and their showcase in the OMD Oasis lounge shows how brands have participated throughout 2015.
"Waze builds meaningful relationships with our users by empowering them to share real-time road information and improve their daily drives. At CES we're illustrating this familiarity with user behavior via heatmap of tourist and local resident drives in Las Vegas. Understanding the context of each drive - where people are headed, and why - creates a tremendous opportunity for brands on Waze to engage with consumers in an unparalleled, relevant way.” says Dan Brough, Head of Agency Business Development at Waze.
About DIVE NetworksTM
DIVE is the real-time news network for Brands and Organizations. DIVE informs and inspires marketers with data-driven content about their company, customers and competitors. DIVE’s broadcast-as-a-service approach provides contextual and engaging content to digital TVs and touch screens in-offices and on the phones, tablets and personal computers of marketers.
Press Contact: Janey Lee | email@example.com | 416-888-2588
Powered by first-party data, Foursquare provides the most accurate and trusted location services, allowing brands/clients/users to uncover insights into why people go where they go, and discover new, unknown trends, all by using location.
Waze is the world's largest community-based traffic and navigation app, allowing users to find the best route, every day, with real–time help from other drivers - That might mean helping them avoid the frustration of sitting in traffic, cluing them in to a police trap or shaving five minutes off of their regular commute by showing them new routes they never even knew about.