Canada takes four at Festival of Media

Originally published by Media in Canada on May 13, 2015 by Val Maloney

Canadian companies took home four accolades at this year’s Festival of Media, which wrapped yesterday in Rome.

DIVE Networks was one of 25 companies recognized as part of the Festival’s Emerge program, which showcases innovative new technology, with the aim of matching those businesses with senior decision-makers in global marketing and media. The data network was featured as a “radical content play,” and given a space in the Emerge zone at the Festival.

Canadian agencies also won three awards at last night’s Festival of Media Global Awards ceremony. Touché! took Gold in Best E-Commerce Campaign for replacing paper flyers for Sport Chek with targeted digital ads on Facebook. Products specifically mentioned in the social flyer saw sales lifts of 34%, with the company getting $2 back for every $1 it invested in the digital ads.

Touché! also took a Silver award in Best Content Creation for “We all Play for Canada.” The brief behind the campaign was to take on international competitors, like Walmart, by focusing on the history of Canadian Tire in Canada. The campaign included a documentary that aired on the CBC, syncing digital ads with TV spots and digital thank-you cards that Canadians could send to volunteers who helped them achieve greatness in sports.

Carat won Silver in Creative use of Media for its “The Sky” spot for Réno-Dépôt in Quebec. The winning spot was a billboard that featured a sensor that would detect the colour of the sky, plugging in the Sico paint colour that best matched it on the board in real-time. The spot was created with Sid Lee on creative and Astral Media as the vendor.