Originally published on Yahoo Finance on January 8, 2015
TORONTO, ON and CHICAGO, IL--(Marketwired - January 08, 2015) - DIVE Networks™ announces an industry-first digital media eco-system that takes a 'top of waves' view of the world's data sources to bring real-time marketing intelligence to agencies and brands worldwide.
DIVE makes real-time marketing intelligence accessible and entertaining for all marketers. DIVE re-invents how marketers consume relevant and engaging trends and insights about audiences, brands and their competitors. While brands continue to step up their data approach and transition to Always On campaigns and insights, DIVE provides a curated view to understand what is being said, searched and consumed around their brands.
Google's award-winning online platform for marketers, Think with Google, became DIVE's first international content and insights partner with the first installations in agency and brand locations. DIVE is collaborating with the Think with Google team to curate engaging content and trends from thinkwithgoogle.comdirectly to brand teams via DIVE Networks.
"Our collaboration with Think with Google creates a combined vision for providing real-time data and insights to all marketers -- across industries, platforms, and audiences. Think with Google is already driving brand marketing strategies and campaigns, and we are excited to distribute this content." President DIVE Networks, Michael Girgis.
DIVE officially launched at the Consumer Electronics Show in Las Vegas leading into a North American wide rollout into agency and brand environments throughout 2015.
About DIVE Networks™
Formerly known as the Performance Content Group™, DIVE Networks™ (DIVE) has 40+ years of shared advertising technology leadership, founded by internationally acclaimed digital and mobile media pioneers. DIVE works with brands and agencies to uncover and leverage audience insights from numerous data sources. DIVE is the world's first data-driven Media Ecosystem providing industry, audience & brand specific content that is always contextual and engaging to all marketers.