DIVE Networks Launches Data-Driven Media Network with trending content from LinkedIn at CES 2015
Originally published by Yahoo Finance on January 7, 2015
TORONTO, ON and CHICAGO, IL--(Marketwired - January 07, 2015) - DIVE Networks ™ (DIVE) announces a unique data visualization network that curates Brand-intelligence in an engaging way, fueling marketers as they continue to step up their data approach and transition to 'always on' campaigns and insights.
DIVE makes real-time marketing intelligence accessible, fun and entertaining for all marketers. DIVE re-invents how marketers consume relevant and engaging trends and insights about audiences, brands and their competitors.
"Our partnership with data and content providers enable us to surface brand, industry and audience intelligence. Our goal is to help brands surface real-time data and insights in new ways that revolutionize marketing workflow." says Deborah Hall, co-Founder and CEO of DIVE Networks™.
DIVE has secured key data partnerships to deliver relevant and contextual content via its geo-located Digital Signage Networks. As a demonstration of its innovation, DIVE collaborated with LinkedIn to feature "A Year in Review -- 2014 Trending Topics and Articles" alongside some of the world's top brands; and hosted by leading global media agency OMD Worldwide at the Consumer Electronics Show in Las Vegas, NV. This in turn acts as an entertaining and insightful reflection of the kind of media intelligence Brands need to keep tabs on to know what matters most to key audiences.
About DIVE Networks™
Formerly known as the Performance Content Group™, DIVE Networks™ (DIVE) has 40+ years of shared advertising technology leadership, founded by internationally acclaimed digital and mobile media trendsetters. DIVE works with brands and agencies to uncover and leverage audience insights from numerous data sources. DIVE is the world's first data-driven Media Ecosystem providing real-time industry, audience & brand specific content that is uniquely contextual, engaging and entertaining to all marketers.
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