This article was originally published on Beet.TV on January 16, 2015.
By Robert Andrews on 01/16/2015 6:01 PM
LAS VEGAS — The more social networks across which brands attempt real-time marketing, the more channels they have to monitor for resonance. One Canadian startup, DIVE Networks, wants to help out with that.
“The landscape for brands is very complex. it’s so hard to keep up with real-time marketing,” CEO Deborah Hall, who previously founded mobile marketing company web2mobile, tells Beet.TV in this video interview.
“We do the work for marketers … bring leading insights from Google, Twitter, all of our partners, and then surface them for the brands.
“Imagine like a Bloomberg for brands – a 24-hour show about your brand. We allow brands and marketers to watch their data like they would watch a news program.”
She was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.
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