Real-time tweets appeared alongside the video in New York, Toronto, Tokyo

Some Fantastic Beasts took over billboards in New York, Toronto and Tokyo, with an assist from Twitter.

Legendary author J.K. Rowling debuted the trailer for upcoming feature film Fantastic Beasts: The Crimes of Grindelwald on NBC’s Today Tuesday morning.

Shortly thereafter, the trailer was exclusively available on Twitter, complete with a special cast introduction, and a “waterfall stream” of real-time reaction tweets appeared alongside the trailer on billboards in Times Square and near Penn Station in New York, in Toronto’s Yonge-Dundas Square and in Shibuya Crossing in Tokyo.

The movie will hit theaters Nov. 16.

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Photos by JonCarmichael.com,    @photographerjon   .
Photos by JonCarmichael.com, @photographerjon.

Originally published by AdWeek, on September 25th 2018, By David Cohen