Twitter is a microblogging and social networking service on which users post and interact with messages known as “tweets”.
The Need: Connect Twitter clients and employees with activity happening in market, as it happens. Continuously engage clients and employees with activity to remind them that Twitter is the channel with ongoing and frequent news and activity.
Engagement/Opportunity: DIVE worked with Twitter’s marketing team and sales teams to aggregate a stream of news and activity using DIVE that would be displayed on otherwise dark or repetitive screens in Twitter’s own office and their client offices.
Global Partnership now established. DIVE and Twitter are extending their relationship to events including bringing real time experiences to full size billboards.